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Rance Costa

Web Producer / Entrepreneur

I've been swimming in the sea of new media here in Los Angeles since late 2006. I'm a new media expert with a well rounded work history in many capacities. Agile and sharp, just enough to maintain the edge here in the highly competitive tech space. I love ninja projects.

  • Rance Costa
  • August 15, 1979
  • 420 S Catalina Ave Redondo Beach, CA 90277
  • me@rancecosta.com
  • 310-896-5666
  • http://rancecosta.com

Experience

  • Principal1998-Present

    Razor Business Productions Inc.

    Internet and new media services including contracts for web design, internet video production, field production, master of ceremonies, talent work on camera and on radio. Latest projects include content management services for VC funded Youtube Premier Partner channels DanceOn and StyleHaul.

  • Sales and Support Engineer2007-Present

    ArcoStream LLC

    Consulting new clients in the best practices for integrating their web applications with CDN clouds and various web APIs to achieve lower operation costs. Product Manager for CDN Speed Cache, ArcoStream's first WordPress plugin that provides one click CDN integration to all WordPress users. ArcoStream doesn't just serve bits--we provide our customers with the necessary infrastructure, toolsets, applications, and reporting to post and distribute content on the web.

  • Freelance Consultant2010-2012

    StyleHaul

    Content Management and work flow consultation services. Interfaced and provided technical advice, strategic advice and performed the first 420 'roll ups' on partner channels. Pioneered the use of remote employees to keep costs low in the Hollywood offices. During the first 18 months in business StyleHaul went from zero viewership to 4.6 billion network views; 38MM monthly viewers (primarily young women), reaching approximately 11% of all women on the internet age 18-24 (Comscore). First line of defense against copyright claims on content on the network. Interfaced directly with Youtube representatives to provide network partners with preferred service in their time of need.

  • Freelance Consultant2010-2012

    DanceOn

    Original offices based in Manhattan, NY. Managed all operations for the business remotely in the Youtube CMS during it's launch, creating work flows that streamlined data gathering that is required to make a business with this model work. Managed the organizations archive of thousands of videos to squeeze every drop of revenue possible from the content based on analytic data presented directly to upper management with daily, weekly and monthly reports and recommendations. Provided technical advice in a strategic context to upper management during the first 18 months in business via bleeding edge technology. Company relocated to Los Angeles, CA in early 2012 and now boasts 1.5 billion network views on original content produced largely with DSLR cameras. Larger productions are bringing large viewership, most notably Dance Showdown which garnered 3MM views in it's first episode in three days. Served as first line of defense against copyright claims on content on the network, which were a considerable hurdle considering the density of competition to license music on Youtube. Since it makes no sense to dance without music, we grabbed the bull by the horns and cleared 11,000 pieces of original content for monetization in the first 18 months. Interfaced directly with Youtube representatives to provide network partners with preferred service in their time of need.

  • Photographer2009-2011

    FitOrbit

    Freelance photographer illustrating various exercise and yoga tutorials by top fitness trainers and presented to subscribers via the FitOrbit website.

  • Content Director2007-2009

    WebRidesTV LLC

    Direct an 8-man street team to mine auto industry news that is breaking yet not widely covered by other outlets. Capture data for in-house produced video, design advertising schemes on the main property, and find ways to lower costs by optimizing file size of various multimedia items served from a CDN.

  • Segment Producer / Live Director / CoHost2006-2007

    Global Gaming League

    Original live director of the daily 2-hour video game vodcast titled, "Epileptic Gaming." Technical Director, Audio Technician, Camera Op, Host, Editor and Writer on over 300 hours of video content served on multiple properties under the GGL brand. Produced live internet video streams from 8 US states and four distant countries spanning 3 continents utilizing bleeding edge unproven technology.

  • Caster, Host2004-2006

    Inside the Game

    One of the original gaming related Shoutcast Radio stations in the world. iTG was the company that made it happen, right at the moment of truth. Transitioning from radio to video at the perfect time allowed iTG to produce the first ever video game tournament coverage to the masses via the internet. Video technology was so limited then that the 640x480 quicktime video stream that was produced then was as impressive as the best HD today. DJ personality, host, live audio/video technician, technical director at events, and much more as the property was purchased by the Global Gaming League in 2006.

  • ShoutCaster, Host 2002-2003

    Gaming Broadcast Company

    On Air host, on location audio technician for one of the first gaming broadcast companies. Pioneered online eSports utilizing Shoutcast technology to bring radio broadcasts of computer LAN gaming tournaments available to the general public via the internet before it was viable to use video.

  • Webmaster2000-2002

    Winter Guard International

    Designed, maintained, updated and created the website utilizing bleeding edge web technology. Implemented the first ever live time score update system via the website, bringing in over 250,000 hits per day to the WGI website during the annual championships week. Circulated administrative data for all 13 regions of the WGI footprint with no precedent set for how to achieve it. First ever integration with the percussion championships online alongside the color guard coverage. First sanctioned public forum for community discussion was implemented in 2001. It was well ahead of it's time and removed by the corporate board after only 6 months in production. The community grew incredibly large on public newsgroups and other non-official forums.

Causes

  • Crossmen World Class Drum Corps2011-Present

    San Antonio, TX

    In addition to the summer brass staff duties, I am providing new media consultation to the organization. I created their YouTube presence and am consulting them on best practices, integration, and of course content creation.

  • Dubuque Colts Drum and Bugle Corps2006-2010

    Dubuque, IA

    Instruct college age musicians in brass pedagogy during a 30-stop full US tour during the summer.

  • Troopers Drum and Bugle Corps2004-2005

    Casper, WY

    Instruct college age musicians in brass pedagogy during a 30-stop full US tour during the summer.

Education

  • University of Northern ColoradoClass of 2003

    Greeley, CO

    Studied Music Education and Computer Information Systems. Participated in club rugby as well as the Pride of the Rockies Marching Band.

  • Northglenn High SchoolClass of 1997

    Northglenn, CO

    Participated in many clubs including Symphonic Band, Jazz Band, Marching Band and Theater.

Web Production

  • Product Manager

  • Video Codecs / Specification

  • Wordpress Hacks

  • Photoshop CS6

  • Rich Media

  • Project Manager

  • AJAX

  • CSS

  • jQuery

  • HTML5

  • HTML 4.0

  • Flash Development

  • Action Script

  • Dreamweaver

  • Illustrator

  • Joomla

  • Drupal

Media Production

  • Live Video Streaming

  • Newtek Tricaster

  • CDN Integration

  • Web Integration

  • Video Codecs

  • Web Spec

  • Slate 1000

  • Camera Operator

Camera Operation

  • EOS 5D Mark II

  • EOS 7D

  • HVX200

  • DVX100B

  • HVR Series

  • EOS t2i, t3i

  • EOS C300

  • Red Cameras

Administrative

  • Business Development

  • Process Development

  • Talent Scouting

  • Training New Hires

  • Human Resources

Unexpected Skills

  • Acoustic Guitar

  • Hardware Construction

  • Custom Computer Construction

  • Turntablism

  • Electronic Music Production

  • Djembe

  • Keyboards

  • Bass Guitar

  • Musical Notation

  • Trombone

  • Baritone Singing Voice

  • Tuba

  • Trumpet

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Contact info

  • 420 S Catalina Ave Redondo Beach, CA 90277

  • Email: me@rancecosta.com
  • Phone: 310-896-5666
  • Website: http://rancecosta.com

Let's keep in touch

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